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Assessment Brief
CONTENT STRATEGY
Assessment 2
Technology as a delivery platform (How)
Due: Week 7
Weighting: 30%
Type: Written & Visual Report
Learning Outcomes:
b. investigate and analyse the history, theory and future of technology and how this relates to content creation, strategy and delivery;
e. employ principles of business ethics to a digital media project.
Description:
Select a digital content delivery platform or trend, and investigate the history, theory and relevance of this technology (‘how’) in relationship with the content strategy purpose (‘why’) and audience or a particular product, brand, service or organisation. Discuss the strengths and relevance of this technology to the message, story and journey into the marketplace. Reflect on the future development and relevance of this technology and make recommendations for use of an alternative and/or emerging technology such as: AI, AR, VR, Animation, Games. Include a description of ethical considerations. The written report may include a visual map or diagrams, photos and illustrations. Present a visual summary of the report to class for peer discussion.
Workload: Written report – 2000 words / Visual summary – ca: 20-30 slides
Details:
Upload the written report and the visual presentation as 2 files to Moodle as PDF files for marking.
ASSESSMENT BRIEF I CONTENT STRATEGY
File: ContentStrategy_AssessmentBrief2 1
Author: Thomson / Barnum / Khodr / Mack Date: 17/01/2019 Status: Final
Marking Criteria & Rubrics:
Criterion 1: Investigation the history, theory and relevance of technology – 40%
Fail: • Written & Visual Report shows basic evidence of investigation into history, theory and relevance of technology platform chosen was not generated
• Level of relevance and viability of technology platform chosen is lacking
Pass: • Written & Visual Report shows basic evidence of investigation into history, theory and relevance of technology platform chosen
• Level of relevance and viability of technology platform chosen is limited
Credit: • Written & Visual Report shows some evidence of investigation into history, theory and relevance of technology platform chosen
• Level of relevance and viability of technology platform chosen is less evident
Distinction: • Written & Visual Report shows evidence of investigation into history, theory and relevance of technology platform chosen
• Level of relevance and viability of technology platform chosen is evident
High Distinction • Written & Visual Report shows evidence of investigation into history, theory and relevance of technology platform chosen
• In-depth investigation is documented to a high level with multiple criteria
• Level of relevance and viability of technology platform chosen is richly evident
Criterion 2: Reflection on future development – 30%
Fail: • Written & Visual Report shows basic evidence of reflection on future development of technology platform chosen was not generated
• Level of reflection on future development of technology platform chosen is lacking
Pass: • Written & Visual Report shows basic evidence of reflection on future development of technology platform chosen
• Level of reflection on future development of technology platform chosen is limited
Credit: • Written & Visual Report shows some evidence of reflection on future development of technology platform chosen
• Lower level of reflection on future development of technology platform chosen is evident
Distinction: • Written & Visual Report shows evidence of reflection on future development of technology platform chosen
• Level of reflection on future development of technology platform chosen is evident
High Distinction • Written & Visual Report shows evidence of reflection on future development of technology platform chosen
• In-depth investigation is documented to a high level with multiple criteria
• Level of reflection on future development of technology platform chosen is richly evident
Criterion 3: Quality and Comprehensiveness of Presentation – 30%
Fail: • Digital Presentation of Written & Visual Report was not rehearsed or communicated adequately
• Support visuals lacking
Pass: • Digital Presentation of Written & Visual Report is delivered adequately
• Presenter does not fully engage the audience
• Limited support visuals
Credit: • Digital Presentation of Written & Visual Report is delivered adequately
• Support visuals aid the presentation
Distinction: • Digital Presentation of Written & Visual Report is well delivered, with clear communication and visuals
• Presenter engages the audience
High Distinction • Digital Presentation of Written & Visual Report is smoothly delivered, well-rehearsed, with clear communication and well-designed visual
• Presenter engages the audience
• Techniques such as body language, storytelling and audience interaction are used to enhance the communication
ASSESSMENT BRIEF I CONTENT STRATEGY
File: ContentStrategy_AssessmentBrief2 1
Author: Thomson / Barnum / Khodr / Mack Date: 17/01/2019 Status: Final

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