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Activity Submission 4
Do some investigation on the Internet and look for a company that is utilizing Business Analytics in an interesting way. Write a brief report on this company and how it is using analytics and discuss whether the use of analytics will result in a competitive advantage for this company. Do you envisage any further uses of analytics which might result in further advantage of the company?
Present your discussions in a single document, no more than 1 page. Include references where necessary.

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