Student Number: (enter on the line below)
Student Name: (enter on the line below)
TRIMESTER 1, 2021
Assessment Weight: 50 total marks
? All questions must be answered by using the answer boxes provided in this paper.
? Completed answers must be submitted to Blackboard by the published due date and time.
Submission instructions are at the end of this paper.
This assessment consists of six (6) questions and is designed to assess your level of knowledge of the key topics covered in this unit
Description: There are 6 questions in the Final Assessment. Once the assignment available, you will have 24 hours to finish and submit it. The Interactive Tutorials are designed to assist students with the process, skills and knowledge to answer the questions contained in the assignment, and include tutorial questions covered over Week 2 to Week 11 inclusive.
It is important when you answer the questions, you do not just copy and paste the answers from other sources, but rather, try to paraphrase it and provide reference (in- text referencing or citation) to all your answers. All references must be listed appropriately at the end of the report using Applied Harvard referencing style.
Question 1 (7 marks)
How should Tiffany & Co. revamp its image and to return to its former glory by assessing the competitive forces that are affecting the luxury jewelry and specialty retailer industry. Answer this question in 400 words
ANSWER: ** Answer box will enlarge as you type
Question 2 (7 marks)
Discuss Kodak’s reasons why they have formulated a diversification strategy. Answer this question in 400 words
Question 3 (7 marks)
How can Liu Hongxin of Hisense Group effectively manage the integration challenges at Hisense Hiview Tech Company? Answer this question in 400 words
Question 4 (7 marks)
Identify and discuss two modes of entry that have been used by Fitbit when entering foreign markets and explain the reasons behind their international strategy. Answer this question in 400 words
Question 5 (11 marks)
Grameenphone developed strategies to focus on trends in the global telecom industry. How can GP sustain its competitive advantage, through the implementation of Ghemawat’s AAA strategies and what approach should GP take and why? Answer this question in 750 words
Question 6 (11 marks)
The founder of TikTok and ByteDance Zhang Yiming is considered a successful entrepreneur. Discuss in detail the following three characteristics of a successful entrepreneur: having an entrepreneurial mind-set; being alert to opportunities; and the ability to deal with uncertainty. Also indicate how entrepreneur Zhang Yiming demonstrates each characteristic? Answer this question in 750 words
END OF TUTORIAL ASSIGNMENT
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