The assignment instructions is in the file below.
Please assess the cost relative to the word count.
Further information regarding how to develop each question will be sent during the week.
This assignment requires me to demonstrate in-depth understanding about the theories involved.
Going in detailed theory where the question where it says: -Identify- is a top priority.
STRATEGIC MARKETING MANAGEMENT
Max word count for each question = 250-300 words
? Demonstrate extensive evaluation and synthesis of ideas including substantial original thinking.
? A detailed, in-depth and relevant application of the theory learned; expertly integrates literature to support ideas and concepts.
? Demonstrate extensive depth of understanding and exploration beyond key principles and concepts. Give examples based on multinational organizations while referencing the content based in their annual reports.
? Presenting and writing skills: Logical, coherent and polished presentation.
Answering the questions in a flow and break into paragraphs where necessary.
Use of tables where appropriate.
? Generous use of in-text citation and references. (Harvard style)
Reference each theory with reliable on point recent literatures.
? The writers own original opinion matters to demonstrate knowledge.
Total word count
12 questions = [10 x 300] + [2x 250] = 3500 words
Introduction = 10% of 3500 = about 350 words
Conclusion = about 250 words.
Total word count = 4100 words.
Table of Contents
Introduction (300 words) 3
1.1 Identify the main types of marketing strategies 3
1.2 Conduct a market analysis for the organization 3
1.3 Use the market analysis for the organization 3
1.4 Identify the strength and weaknesses of the organization marketing strategy. 3
2.1 Identify the purpose of marketing plan 3
2.2 Identify the benefits of developing sales and marketing plan 3
2.3 Develop the marketing and operational plans for the organization 4
3.1 Identify the buyer behavior in the consumer market 4
3.2 Assess the role of pricing, distributing and communication in the process of marketing planning. 4
3.3 Analyse the environmental factors the consumer buying process 4
3.4 Identify criteria for successful marketing segmentation 4
3.5 Use the marketing approaches in the planning and development of target marketing 4
Conclusion (250 words) 4
References (Harvard referencing) 4
Introduction (300 words)
? Introduce strategic marketing management
1.1 Identify the main types of marketing strategies
? B2B marketing
1.2 Conduct a market analysis for the organization
? Market analysis:
- Who are the potential customers
- What are my customers buying habits
- How large is my target market?
- How much are customer willing to pay?
- Who are my main competitors?
- What are my competitors’ strengths and weaknesses?
How to conduct market analysis?
1. Determine your purpose – Gauge your competition or a new market.
2. Research the state of the industry – How does our current state compare to competition.
3. Identify your target customer – Age, Gender, Location, Occupation, Education, Needs and Interests.
4. Understand your competition – Conduct SWOT analysis for each competitor
5. Gather additional data.
6. Analyze your data – Perspective = Target market and competition.
7. Put your analysis to work.
1.3 Use the market analysis for the organization
1.4 Identify the strength and weaknesses of the organization marketing strategy.
2.1 Identify the purpose of marketing plan
? What? How? Why?
? Capture the attention of the market
? Persuading the customer to purchase your product.
2.2 Identify the benefits of developing sales and marketing plan
? Setting goals such as sales volume, profit margins, customer numbers, etc.
? Conduct surveys to understand the customer and prospective customer base.
? A good plan should cover at least half a year.
? Marketing plan provide the how to for reaching your target audience and making sales.
2.3 Develop the marketing and operational plans for the organization
3.1 Identify the buyer behavior in the consumer market
? Why does consumers make the purchases they make?
What factors influence consumer purchases?
The changing factors of our society
3.2 Assess the role of pricing, distributing and communication in the process of marketing planning.
3.3 Analyse the environmental factors the consumer buying process
3.4 Identify criteria for successful marketing segmentation
3.5 Use the marketing approaches in the planning and development of target marketing
Conclusion (250 words)
Summarise the main topics discussed above.
References (Harvard referencing)