Recent Question/Assignment

Assessment 1
Assessment Type: Evaluating an entrepreneur - Individual Assessment - 2000 words +/-10% report.
Purpose: This assessment is designed to allow students to critically evaluate an entrepreneur against entrepreneurship theory. This assessment relates to learning outcomes a, b, e.
Value: 20% Due Date: Week 6, 11:59pm Thursday of week 6
Submission: Upload a soft copy - .doc or .docx to Moodle and Turnitin via the subject Moodle page.
Topic: Analyse an entrepreneur for their characteristics and traits, opportunity recognition, and idea development compared to entrepreneurial theory.
Task Details: Analyse a current entrepreneur from one of these countries: South Korea, USA, Australia. Critical analysis and reflection on relevant entrepreneurship theories required, not just a simple presentation of the entrepreneur's biography.
Individual assignment, report format with headings and sub-headings, 1.5 spacing to be used.
Suggested structure:
o Cover page
- Please indicate your full name, student ID, class day & time, and tutor's name
o Introduction
o Background of the entrepreneur
- Discuss the background of the entrepreneur (i.e. history, development, family and socio-cultural background) to see what developed his/her entrepreneurial passion/propensity and contributed to this person's entrepreneurial pathway/success (with reflection on/application of the relevant entrepreneurship theories). Hint: stay relevant in any description to the critical analysis of your entrepreneur against entrepreneurship theory.
o Entrepreneurial traits/characteristics
- Discuss the characteristics/traits of the entrepreneur (with reflection on/application of the relevant entrepreneurship theories).
o Opportunity recognition and idea development process
- Discuss the processes of opportunity recognition and idea development (with reflection on/application of the relevant entrepreneurship theories).
o Competitive advantages
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- Discuss the type of business developed and the competitive advantage(s) of the business compared to competitors in the market (to be supported with relevant facts/figures/research where possible, with reflection on/application of relevant theories).
o Recommendations
- Discuss future suggestions for the entrepreneur including different types of businesses or avenues (e.g. franchising, mergers, expanding/selling their business etc) he/she may take.
o References
Research Requirements: Students need to support their analysis with references from the course text and a minimum of twelve (12) reliable, relevant and acceptable sources, among which at least half academic references needed; Anglia Harvard referencing style. All references used in the report MUST be in English - check with your tutor if you’re unsure of the validity or suitability of any source. Students seeking credit od above should support their analysis with a greater number of reference sources comparable to the grade they are seeking. Sources such as Wiki,,, etc are not considered acceptable sources and should not be used -reliance on such sources will result in a heavily reduced grade.

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