Please find below assignment as discussed.
3000 word Essay on the title:
‘Quantitative and Qualitative research is just numbers or words on a page until they are brought to life’ How can story telling integrate data into strategic plans?
Prepare a document that explains the differentiation between quantitative and qualitative research with respect to how research is used in today’s business environment. Give examples of when each could be conducted, on which topics and with what audiences to provide an evidential platform to inform a client’s decision making. Include a section or table on the limitations as well as the benefits of both. Use academic references (15 minimum) to support your key points (1500 words).
Create an argument for the methodology (either quantitative or qualitative) which you believe to be the most relevant for today’s business environment where insight has a premium. Provide examples to support your argument and use academic references (15 minimum) to support your key points (1500 words).