Write a situation analysis report based on an organisation's marketing programs using SWOT, PESTEL and Porter's Five Force to reach a conclusion of the attractiveness of that market for the organisation. You must use relevant citation and reference to support your analysis.
Organisation that you can choose
You may choose any organisation and marketing program. Your course lecturer and course tutor will assist you to choose an organisation and marketing program during class time if you would like assistance.
Due date ll.55pm Friday, Week 7
Word limit 1,500 to 2,000 words
Other requirements Use 12 pt font Double-space your document to allow room for feedback State your name and student number in the document header State the word count in the document header Include a bibliography Comply with the APA referencing style
Submission format PDF file (.pdf) or Word (.doc) only for the written report
Submission method Via the Turnitin dropbox on the Course Hub
Marking criteria See the rubric below