How do the cultural forces identified by Hofstede influence international marketing activity? Discuss the impact of these forces on the marketing mix. Illustrate your answer with examples.
It has been suggested that service organisations franchise their operations globally and manufacturing companies license the manufacture or use of their product/brand. Is this true? Using specific examples, demonstrate the effectiveness of these approaches.
An organisation is looking for market expansion and considers the emerging markets (E7; Brazil, Russia, India, China, Turkey, Mexico and Indonesia); what strategies are available to them to capitalise on effective market entry? Use examples to illustrate your answer.